Search Engine Marketing (SEM)
Search engine marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion.
Pay Per Click
Advertising PPC ad campaigns are completely controlled by the advertiser. You only pay for an ad when someone clicks it and is brought to your site.
If you need to increase your traffic and your visibility right away, and you don't have a problem with spending money, this may be the way to go.
Paid Inclusion
The practice of paying a search engine or a directory to add a site to its database immediately, rather than setting up an free account in that site so that it will be found by the search engine spiders on its own.
Affiliate Marketing
"Affiliate Programs" - also known as "partner programs" or "associate programs" – is a promotion method that can be used to reward partner companies for introducing new clients and generating traffic towards “merchant sites”.Publishers looking to generate more traffic apply to join an advertiser's program. Upon acceptance, the publishers select and place the advertiser's links on their Web sites, in their email campaigns or as part of search listings.
Wasp can implement the following compensation models for "affiliates" that generate traffic to a merchant (Advertiser) website:
Pay-per-impression: A price paid to agencies by advertisers based on how many visitors see their promotions.
Pay-per-lead: A certain value for each registration or for each qualified registration.
Pay-per-sale: A certain values for each customer or sale.
