Mobile marketing offers one of the most effective and rapidly evolving opportunities to engage with target audiences in new ways. Today, cell phones represent the most personal and intimate way to communicate with individuals. However, while mobile
marketing offers great promise, there is confusion on where organizations should
start with their mobile outreach efforts and how best to reach target audiences.
Wasp (Wireless Application Service Platform) offers Mobile marketing via an unique communication channel that is:
- Interactive
- Direct
- Targeted
- Measurable
- 24 hours a day, 7 days a week
- Cost-effective
SMS Text Message Marketing Campaigns:
Marketers have a unique opportunity to harness the power of this interactive and personal medium. Brands can now reach consumers anywhere and anytime with a relevant message and track responses in real-time. SMS is a powerful marketing tool which effectively targets audiences who are difficult to reach through traditional media channels.
Premium SMS
Premium SMS services distribute useful information requested by mobile phone users through the same network used by standard SMS carriers. Now, instead of using SMS only to stay in touch with friends, mobile phone customers can stay connected to what they view as essential information -- be it stock prices, flight delays, World Cup scores, or the latest soap opera plot twist. Premium SMS messages -- which look just like standard SMS messages -- come in three flavors: "blast" messages that are automatically sent by providers as alerts, "be heard" messages enabling the masses to communicate via polls and interactive chats, and "at your request" text that is sent in response to brief user messages.
Media companies believe that they can reach a wider audience through premium SMS services because more people have mobile phones than computers with Internet access, because people crave news updates wherever they are, and because TV and radio audiences are more likely to pick up the handy mobile phone than go to a computer to participate. Premium SMS enables providers to enhance their revenues by charging customers fees for these new premium information services.
Voting / Polling
One day, we'll elect our governments this way.
Until then, we'll practice by using our mobile phones to gather opinions on other important issues.
Like who should win American Idol. Or who's the Player of The Game. Or who's hot... and who's not.
Mobile voting and polling works. It's effective and immersive. It engages your customers with your brand, and let's them have a say in its future.
We can set up your campaign, track it, and deliver you the results.
Vote "Yes" to us, and we guarantee you a winner
Alerts / Subscription
Short, punchy and distinct. These spunky tones can alert you discreetly (or tell everyone quite indiscreetly) that you just got a text message.
Send your SMS message to the population of the subscription base(ie; bank alerts, market updates, traffic/weather alerts, weekly coupons, etc)
Broadcast
Wasp is a complete user friendly web platform that will allow the campaign manager to create groups or broadcast a message to an existing campaign or group.
It is as easy as simple as sending an email to a group of friends. You can simply input or upload (excel option available) your contacts through an intuitive interface or selecting a campaign to broadcast a message to the entire group by a click of a button.
Survey / Trivia / Quizzes
A mobile marketing strategy that gets the mobile user engaged by answering or rating based on a message advertised or call-to-action. This is similar to a physical comment or suggestions box
Targeted Data Lists
Wasp's database of 64 Million double opt in consumers who have raised their hands to receive relevant third party marketing promotions via their mobile handsets.
The database contains consumers who have provided information through transactional and survey level data. From this we are able to provide marketers with rich selectivity including lifestyle interest, demographic data, and product level transactional information resulting from a purchase or categorized membership sign up. For example, if a consumer signs up on a sports network, we can identify basic information such as gender, exact age, email and postal information. Transactional data is captured when we identify what sport they are signing up for and if they make a purchase on that site, buyer information and product level information is available. Carrying the sports site example forward, consumers are signing up for fantasy sports stats, sports scores, access to online news letter's etc. If a consumer opts to have this information sent to their mobile device, they are added to our mobile file.
